Setting Up Triggered Marketing Automations in Alpine IQ: A Step-by-Step Guide
In the dynamic world of cannabis marketing, leveraging the right tools is key to success. Alpine IQ, known for its robust features tailored for the cannabis industry, offers powerful options for setting up triggered marketing automations.
Pinelands Marketing brings you a comprehensive guide on how to effectively utilize Alpine IQ for automated marketing campaigns that resonate with your audience.
Understanding Alpine IQ’s Automation Features
Alpine IQ is a leading platform in the cannabis industry, offering a suite of tools designed to enhance customer engagement and drive sales. Its automation features are particularly beneficial for creating targeted, timely, and relevant marketing campaigns.
Triggered Automations You Need To Set Up
Welcome Series for New Subscribers
When a customer signs up for a newsletter or creates an account, an automated welcome email series can be triggered. This series can introduce your brand, offer a first-purchase discount, and provide valuable information about your products.
Abandoned Cart Reminders
If a customer adds items to their online cart but doesn't complete the purchase, automated messages can be sent to remind them of their cart and encourage completion of the purchase, possibly with a limited-time offer.
Birthday and Anniversary Messages
Automated messages for special occasions like birthdays or customer anniversaries with your dispensary. These can include special offers or discounts to foster loyalty.
Winback Campaigns
For customers who haven’t made a purchase or interacted with your brand in a while, automated re-engagement emails or texts can help to reignite their interest.
Loyalty Program Updates
Automated messages informing customers about their loyalty points balance, upcoming rewards, or changes to the loyalty program.
Personalized Product Recommendations
Based on past purchases and browsing behavior, dispensaries can send automated product recommendations to customers.
Feedback and Review Requests
After a purchase, automated messages asking customers to provide feedback or leave a review can be valuable for both customer engagement and gathering insights.
Educational Content
Automated emails or messages that educate customers about cannabis products, usage, and industry news, tailored to their interests or purchase history.
Referral Program Invitations
Automated invitations to join a referral program, encouraging existing customers to refer friends and family.
Step-by-Step Guide to Setting Up Automations
Step 1: Define Your Marketing Goals
Before diving into Alpine IQ’s functionalities, clarify what you aim to achieve with your automations. Goals can range from increasing product sales, improving customer retention, to promoting new product launches.
Step 2: Create Your Audiences
Alpine IQ allows you to segment your customers based on various criteria such as new signups, purchasing behavior, product preferences, and engagement history. Effective segmentation is crucial for personalized marketing.
Welcome Segmentation:
Abandon Cart Segmentation:
Winback Segmentation:
Birthday Segmentation:
First Purchase Segmentation:
Step 3: Choose Your Trigger Events
Decide on the specific customer actions or behaviors that will trigger your marketing messages. This could include actions like a first-time purchase, cart abandonment, or a membership sign-up.
Leverage Alpine IQ’s triggered events that are built into the advanced settings with Campaign Builder. To locate, navigate to the Campaigns tab, create a new campaign and then scroll to the bottom and expand the Advanced settings section.
There you’ll find trigger options for abandon cart, post-purchase, geo-fence, or birthday automations.
Step 4: Craft Your Message
Create engaging and relevant content for your automated messages. Whether it’s email, SMS, or push notifications, ensure your content aligns with your brand voice and appeals to the targeted segment.
Better yet, build out multi-channel customer journeys for your triggered automations, such as a 5-part Welcome series drip campaign.
Step 5: Set Up Automation in Alpine IQ
Log in to your Alpine IQ account.
Navigate to the ‘Audiences’ section
Create your trigger audiences (as shown above)
Navigate to the ‘Campaigns’ section.
Choose the type of campaign (email, SMS, etc.).
Create your prepared content.
Specify the audience segment.
Leverage the built in triggered automation features in Advanced Settings
Set the timing and frequency for the automation.
Step 6: Test Your Automation
Before going live, test your automation to ensure everything works as expected. Pay attention to the timing, content delivery, and overall user experience.
Step 7: Monitor and Optimize
Once your automation is live, regularly monitor its performance. Alpine IQ provides analytics that can help you understand the effectiveness of your campaigns. Use this data to refine and optimize future automations.
Conclusion
Triggered marketing automations are a game-changer in the cannabis industry. By leveraging Alpine IQ’s sophisticated features, your business can deliver personalized, timely, and effective marketing messages.
Remember, the key is to continuously test, learn, and adapt your strategies for maximum impact.