Senior CRM & Loyalty Strategy for Cannabis Retailers Ready to Scale Smarter

Great CRM Isn’t About More Campaigns, It’s About Better Decisions.

High-performing CRM is built on trust, timing, and relevance, not volume. When customer data, segmentation, and lifecycle strategy are aligned, marketing stops feeling reactive and starts driving repeat behavior.

With the right foundation, you can increase repeat purchases, reduce churn, and deliver personalized messages at exactly the right moment, without relying on constant discounting.

That’s the difference between running campaigns and building a system that compounds over time.

Customer-Centric CRM, Built for How Cannabis Actually Shops.

Strong customer relationships don’t happen by accident. They’re built through disciplined segmentation, timely communication, and CRM strategies rooted in real purchasing behavior.

As an Alpine IQ & Klaviyo Certified Partner, we help cannabis retailers personalize every touchpoint, increasing loyalty, repeat visits, and long-term customer value without relying on constant promotions.

 

A Strategic Partner, Not Just Another Vendor.

Your CRM potential is far greater than a few disconnected campaigns. We work as a strategic advisor to help you design smarter customer journeys, strengthen loyalty, and turn data into repeatable, measurable growth.

Pinelands Marketing partners with a limited number of cannabis operators to ensure hands-on guidance, clear decision-making, and strategies that scale.

How We Help Cannabis Retailers Grow Smarter

We partner with cannabis retailers to build CRM systems that drive retention, loyalty, and lifetime value. Every engagement is hands-on, strategy-led, and designed to create measurable business impact.

Pinelands Marketing works with a limited number of operators at a time to ensure focused leadership and long-term results. Engagements are structured as ongoing strategic partnerships, with scope and pricing aligned to complexity and level of involvement.

Most strategic partnerships begin at a $5,000/month minimum.

 

  • Design and optimize customer journeys across acquisition, retention, and win-back. We align segmentation, messaging, and offers to how customers actually behave, not generic funnels.

  • Whether you’re on Alpine IQ, Klaviyo, or another platform, we handle setup, segmentation, automation, and ongoing optimization so your CRM becomes a true growth engine.

  • Move beyond blanket discounts. We design loyalty programs and retention strategies that drive repeat visits, deepen engagement, and increase long-term customer value.

  • Your best customers deserve more than mass messaging. We build VIP tiers and high-value customer strategies that recognize, reward, and retain your most profitable segments.

  • We turn customer data into clear insights. From dashboards to performance reviews, we help you understand what’s working, what isn’t, and where to invest next.

  • Ongoing senior-level guidance to help you navigate complex CRM decisions, prioritize initiatives, and stay focused on what drives the most impact as your business grows.

 
Request a Strategy Call

Is This the Right Fit?

 

We work best with cannabis retailers who care deeply about retention, customer experience, and long-term growth. If you’re running a real operation, already generating revenue, and looking for a hands-on strategic partner to own CRM, lifecycle marketing, and loyalty, not just send campaigns, you’re in the right place.

This is not a fit for operators looking for one-off projects, cheap execution, or quick promotional blasts. We don’t offer done-for-you discounts, templated programs, or short-term fixes. Our work is collaborative, strategic, and designed for operators who want systems that compound over time.

Ready to move beyond discounts?

Tell me a bit about your operation and I’ll follow up to see if we’re a good fit.