Senior CRM &
Loyalty Strategy
for Cannabis Retailers
Cannabis retailers are sitting on some of the richest behavioral data in all of retail, and most of them are wasting it on 20%-off Weednesdays texts. I fix that.
Alpine IQ Certified Partner · Klaviyo Certified Partner · 15+ Years CRM Experience
Cannabis Operator Experience
Enterprise & Fortune 100 Background
The data is there.
Most operators just aren't using it.
Most dispensaries treat CRM as a broadcast channel. They send the same blast to everyone on the list, hope something sticks, and call it a strategy. That's not strategy. That's noise.
Cannabis retailers know what every customer buys, how often they come in, what product combinations they prefer, and how price-sensitive they are. That's better behavioral data than most Fortune 500 companies have. And the vast majority use it to send a 20%-off text on Tuesdays.
I bring Fortune 100 discipline to an industry that's still figuring out how to stop discounting itself to death. Before cannabis, I built CRM programs at Comcast, Caesars, and Vail Resorts. The frameworks are the same. The opportunity here is bigger.
What I Do
Specific services for cannabis retailers who are done guessing.
CRM Strategy & Lifecycle Marketing
I map your entire customer lifecycle, find the gaps where you’re losing people, and build the systems to close them. Not a PowerPoint. A working program with measurable outcomes.
Retention & Loyalty Programs
Your loyalty program should change customer behavior, not just reward purchases they were already going to make. I design tier structures and point economies that actually move the needle.
CRM Implementation & Optimization
I’ve migrated platforms, built integrations, and configured systems for operators running 30+ locations. Your tech should serve your strategy. I make sure it does.
Strategic Marketing Advisory
Senior-level CRM thinking without a full-time hire. I work directly with your leadership team on roadmaps, board reporting, and the decisions that actually drive revenue.
What Clients Say
Results, Not Promises
Brett doesn’t just tell you what to do. He builds the system, trains your team, and makes sure it actually runs. We saw a 34% increase in repeat visits within 90 days.
Operations Director
Multi-State Cannabis Operator
We went from sending the same text to 80,000 people to running 12 distinct lifecycle segments. Revenue from CRM campaigns doubled in the first quarter.
VP of Marketing
Cannabis Retail Group, 15+ Locations
The loyalty program redesign alone paid for the entire engagement in month two. Brett understands cannabis retail in a way most consultants just don’t.
CEO
Regional Dispensary Chain
* Client details anonymized. Brett will provide named testimonials upon request.
This isn't about sending more.
It's about sending smarter.
Why Me
A Strategic Partner, Not Another Vendor
I'm not an agency. I don't hand you a deck and disappear. I'm a senior strategist who embeds with your team, learns your operation, and builds the CRM infrastructure alongside you. Limited clients. Hands-on. You get me, not a junior account manager reading from a playbook.
I scaled the CRM program at C3 Industries from 15 to 31 stores and drove over $16M in attributable revenue. Before that, I built lifecycle programs at Comcast, Vail Resorts, and Caesars Entertainment. This isn't theory. It's pattern recognition from doing the work at companies where getting it wrong costs millions.
Is This the Right Fit?
Who This Is For
- Multi-location cannabis retailers already doing real revenue
- Operators who care about retention, not just the next promo
- Teams that want a strategic partner who gets in the weeds with them
- Leaders ready to invest in CRM as core infrastructure
- Organizations planning platform migrations or loyalty relaunches
Who This Is Not For
- Teams looking for one-off projects or quick promo blasts
- Operators who think CRM means ‘send more texts’
- Anyone shopping for the cheapest option available
- Organizations wanting a templated program from another brand
- Teams not ready to commit to at least a 90-day engagement
Most partnerships start at
$5,000/month.
If you're serious about building a CRM that actually works, let's talk.
Schedule a Consultation