The Pinelands Post
Offensive vs. Defensive Marketing
While we always have budgets to meet, never let a short sighted view get in the way of creating long term customer lifetime value. Setting up a plan well in advance will allow you and your team to survey the business landscape and identify the most opportune times to take the offensive and drive profitable campaigns.
How to Build an Effective Email Marketing Program
Email marketing doesn’t have to be overly complicated, and by following a few key rules, you’ll have your email marketing program running like a well oiled machine producing engagement and conversions for your business.
What makes a great marketing strategy?
The customer is not always right and it’s not only beneficial to segment and reward your customers based on their value, but absolutely necessary to stay in business. While it’s important to nurture your customer base, it’s even more pivotal to spend the extra effort on keeping your highest spenders feeling appreciated.